Some interesting takeaways:
- Email marketing is the highest percentage of budget spending for digital mediums
- 8 of the top 10 most effective channels are digital, jives with the 34% who plan to increase digital marketing budgets in the next year
-67% list lead quality, revenue or lead volume as the biggest challenge for 2011
-69% agree to try new lead tactics in 2011
Bringing it all together, an upgrade into lead generation through email may be a prudent move to make for B2B companies. Email marketing has been proven to be effective, as reflected by the high percentage of the digital marketing it represents (on average). If you are one of the 69% of businesses that plan to try new lead tactics, why not focus on email? There are some great solutions out there for lead generation, including the flimp platform using video. If an investment into new technology is going to be made, be sure to make it in an area of high return.
